Visual identity design for a nonprofit organization that focuses on promoting local producer-only farmers market
Overview
Founded in 2009, the Denton Community Market is a 501c3 nonprofit producer-only farmer’s and art market in downtown Denton, Texas.
Challenge
The client was in need of a more consistent visual style to use across their marketing channels while keeping their existing logo. Plus a refresh in their Instagram design that matches the new brand style.
Solution
A brand refresh with a comprehensive visual identity guide with a social media focus.
Role
Designer
What I did
Visual Identity Design
Instagram Template Design
Brand Mark
In keeping the existing brand recognition of the current market, the brand logo is not updated. The following guidelines expand and define the usage of the current logo marks in a variety of applications.
Primary Mark
Secondary Mark
Alternate Mark
Brand Mark - Patterns
Brand Marks
Brand Marks + Sponsors
Color Palette
The primary color palette is built upon the existing logo. Since the market operates only 3 seasons out of the year, I established three sets of palettes for each season.
Brand Keywords
Accessible
Approachable
Friendly
Cooperative
Organic
Sustainable
Conscientious
Supportive
Graphic Style
Hand-drawn botanical vector illustrations in minimalist style.
Logo and Color Palette Examples
Utilizing the existing logo combined with newly established color palettes along with the graphic style, bringing together a well-rounded visual identity.
