Experience
UX Designer/Researcher
KeepCase
2022
Survey market by conducting competitive analysis
Administer in-person user research
Map out the user flow with information architecture
Develop empathy map from user interviews
Define user goals with epics and storyboarding
Ideate by sketches and wireframing initial design and iterate through team discussion and usability testing
Design app user interface (UI)
Create working prototype
Facilitate and conducted usability testing
Iterate design from usability testing findings
UX Designer/Researcher
Ori
2022
Examine competitor apps with competitive analysis
Conduct user research with in-person interviews
Create empathy map from user interviews
Develop user personas
Map out voice user interface (VUI)
Product design
Establish user pain points and goals via epics and storyboarding
Ideate by sketches and wireframing initial design
User Interface (UI) Design
Design working prototype
Conduct usability testing
Iterate design from usability testing findings
UX Designer/Researcher
Denton Community Market
2021
Conducted market competitive research of regional areas
Designed and expanded visual identity guideline while keeping partial legacy visual assets
Developed Instagram templates that matches the new brand style
Increased user engagement by 34% after brand refresh
Design seasonal promotional materials including ad campaigns and graphic assets on continuous bases
UX Designer, Branding
Turner Counseling Services
2020
Audited the local nearby market with competitive analysis
Led the creative direction of the brand development from concept to final deliverable within the deadline
Guided the client throughout the design process from discovery, iterations, and delivery
Developed a full brand identity guideline
Conducted remote user research
Developed user personas
Design the website in iterative phases with the client through wireframing, UI design, and prototype
Conducted usability testing and iteration
Designed marketing material following brand identity guidelines
UX Designer, Branding
Princess Day Spa & Kids Tea Party
2020
Led the creative direction of the brand development from concept to final deliverable within the deadline
Guided the client throughout the design process from discovery, iterations, and delivery
Coordinated with the graphic designer on the team through creative briefs, sketches, and whiteboarding sessions
Developed a suite of marketing assets including brochure, menu, letterhead, business cards, and gift certificates
Designer
Uno Bello Design Studio
2015
Founded Uno Bello Design Studio, a Dallas-based independent design studio providing branding and strategic solutions for small and medium-sized business. Creative direction and design of:
Logo / Brand identity development
Strategic planning
Market analysis
Website design
User experience (UX) research
UX design
Marketing print collateral
Social media design
Experience
UX Designer/Researcher
KeepCase
2022
Survey market by conducting competitive analysis
Administer in-person user research
Map out the user flow with information architecture
Develop empathy map from user interviews
Define user goals with epics and storyboarding
Ideate by sketches and wireframing initial design and iterate through team discussion and usability testing
Design app user interface (UI)
Create working prototype
Facilitate and conducted usability testing
Iterate design from usability testing findings
UX Designer/Researcher
Ori
2022
Examine competitor apps with competitive analysis
Conduct user research with in-person interviews
Create empathy map from user interviews
Develop user personas
Map out voice user interface (VUI)
Product design
Establish user pain points and goals via epics and storyboarding
Ideate by sketches and wireframing initial design
User Interface (UI) Design
Design working prototype
Conduct usability testing
Iterate design from usability testing findings
UX Designer/Researcher
Denton Community Market
2021
Conducted market competitive research of regional areas
Designed and expanded visual identity guideline while keeping partial legacy visual assets
Developed Instagram templates that matches the new brand style
Increased user engagement by 34% after brand refresh
Design seasonal promotional materials including ad campaigns and graphic assets on continuous bases
UX Designer, Branding
Turner Counseling Services
2020
Audited the local nearby market with competitive analysis
Led the creative direction of the brand development from concept to final deliverable within the deadline
Guided the client throughout the design process from discovery, iterations, and delivery
Developed a full brand identity guideline
Conducted remote user research
Developed user personas
Design the website in iterative phases with the client through wireframing, UI design, and prototype
Conducted usability testing and iteration
Designed marketing material following brand identity guidelines
UX Designer, Branding
Princess Day Spa & Kids Tea Party
2020
Led the creative direction of the brand development from concept to final deliverable within the deadline
Guided the client throughout the design process from discovery, iterations, and delivery
Coordinated with the graphic designer on the team through creative briefs, sketches, and whiteboarding sessions
Developed a suite of marketing assets including brochure, menu, letterhead, business cards, and gift certificates
Designer
Uno Bello Design Studio
2015
Founded Uno Bello Design Studio, a Dallas-based independent design studio providing branding and strategic solutions for small and medium-sized business. Creative direction and design of:
Logo / Brand identity development
Strategic planning
Market analysis
Website design
User experience (UX) research
UX design
Marketing print collateral
Social media design
Experience
UX Designer/ Researcher
KeepCase
2022
Survey market by conducting competitive analysis
Administer in-person user research
Map out the user flow with information architecture
Develop empathy map from user interviews
Define user goals with epics and storyboarding
Ideate by sketches and wireframing initial design and iterate through team discussion and usability testing
Design app user interface (UI)
Create working prototype
Facilitate and conducted usability testing
Iterate design from usability testing findings
UX Designer/ Researcher
Ori
2022
Examine competitor apps with competitive analysis
Conduct user research with in-person interviews
Create empathy map from user interviews
Develop user personas
Map out voice user interface (VUI)
Product design
Establish user pain points and goals via epics and storyboarding
Ideate by sketches and wireframing initial design
User Interface (UI) Design
Design working prototype
Conduct usability testing
Iterate design from usability testing findings
UX Designer/ Researcher
Denton Community Market
2021
Conducted market competitive research of regional areas
Designed and expanded visual identity guideline while keeping partial legacy visual assets
Developed Instagram templates that matches the new brand style
Increased user engagement by 34% after brand refresh
Design seasonal promotional materials including ad campaigns and graphic assets on continuous bases
UX Designer, Branding
Turner Counseling Services
2020
Audited the local nearby market with competitive analysis
Led the creative direction of the brand development from concept to final deliverable within the deadline
Guided the client throughout the design process from discovery, iterations, and delivery
Developed a full brand identity guideline
Conducted remote user research
Developed user personas
Design the website in iterative phases with the client through wireframing, UI design, and prototype
Conducted usability testing and iteration
Designed marketing material following brand identity guidelines
UX Designer, Branding
Princess Day Spa & Kids Tea Party
2020
Led the creative direction of the brand development from concept to final deliverable within the deadline
Guided the client throughout the design process from discovery, iterations, and delivery
Coordinated with the graphic designer on the team through creative briefs, sketches, and whiteboarding sessions
Developed a suite of marketing assets including brochure, menu, letterhead, business cards, and gift certificates
Designer
Uno Bello Design Studio
2015
Founded Uno Bello Design Studio, a Dallas-based independent design studio providing branding and strategic solutions for small and medium-sized business. Creative direction and design of:
Logo / Brand identity development
Strategic planning
Market analysis
Website design
User experience (UX) research
UX design
Marketing print collateral
Social media design