KeepCase Case Study

A digital portfolio app for students with AR integration.

Product Design

Image of an iPhone lying on a table

Overview

I was part of a team that designed a product to help students share and collaborate on student's creative work with an Augmented Reality (AR) element. Our goal is to solve a significant problem for students and parents.

Challenge

Parents struggle to decide what to do with all their children's precious artwork and keepsakes. Years of collecting their work, taking up lots of space.

Proposed Solution

A digital portfolio-building app for students K-12. It keeps track of their progress and shares their creative work. Our app would allow students to digitize their work and also interact with their creations in AR!

Target Users

  • K-12 students (Primary)

  • Parents

  • Teachers

Team

  • Vanessa White

  • Paula Rusk

  • Justin Ho

  • Terri Ford

  • Efrain Pena

What I did

  • User Research

  • Information Architecture (IA)

  • Persona Development

  • Storyboarding

  • Sketches & Wireframing

  • User Interface (UI) Design

  • Usability Testing

Team

  • Vanessa White

  • Paula Rusk

  • Justin Ho

  • Terri Ford

  • Efrain Pena

What I did

  • User Research

  • Information Architecture (IA)

  • Persona Development

  • Storyboarding

  • Sketches & Wireframing

  • User Interface (UI) Design

  • Usability Testing

✌My Design Process

I typically follow the Design Thinking Process to better understand the problem we are solving. Regardless of the stage the project is on, I find the best way I can be effective and understand user pain points is through research.

My Design Process

I typically follow the Design Thinking Process to better understand the problem we are solving. Regardless of the stage the project is on, I find the best way I can be effective and understand user pain points is through research.

My Design Process

I typically follow the Design Thinking Process to better understand the problem we are solving. Regardless of the stage the project is on, I find the best way I can be effective and understand user pain points is through research.

Design Thinking Process diagram

Design Thinking Process diagram

Problem Definition and Hypothesis

Parents often struggle with what to do with their child's artwork. They often display it on the refrigerator or around the house, but eventually it gets stored in folders, boxes, or hidden in closets or the attic. However, this can lead to a buildup of artwork taking up a lot of space in the house.

How might we capture children's creativity as they grow and develop their skills while creating an unique, lasting experience that sustains beyond their school years?

HC

HC

HC

HC

Problem Definition and Hypothesis

Parents often struggle with what to do with their child's artwork. They often display it on the refrigerator or around the house, but eventually it gets stored in folders, boxes, or hidden in closets or the attic. However, this can lead to a buildup of artwork taking up a lot of space in the house.

How might we capture children's creativity as they grow and develop their skills while creating an unique, lasting experience that sustains beyond their school years?

HC

HC

HC

HC

Research Process

To better understand just how broad this problem is, we started looking at existing data on the amount of school work created by students. To test our hypothesis and gather user insights, we conducted a survey plus interviews with students, parents, and teachers. The survey provided some data points, and we were able to gain in-depth insights from students at various grade levels from user interviews.


See my full research deck with detailed findings, follow link here. 👈

User Stories

From the interviews and survey conducted so far, we incorporated the user needs by defining each user's goals. From these user stories we start to see some common pain points and needs.

  • I want to be able to view my classmates' AR creations so that I can find inspirations.

    Emma G.

    High School Art Student

    HC

  • I want to share my AR artifact with my friends so that they can view my creations.

    Joseph B.

    Sr. High School Art Student

    HC

  • I want to upload visual and audio content and organize them on an online portfolio.

    Ava

    Senior Art Student

    HC

  • I want to easily share my artwork with family to show my creative progress.

    Hunter M.

    Art Student

    HC

  • I want different options to share my creative work with friends and family.

    Katie H.

    Art Student

    HC

  • I want to easily organize my child's artwork so I can have it all in one centralized place.

    Alanna

    Parent

    HC

Storyboarding

I created a storyboard to help us focus on our primary user and their pain point. Using the student persona in the scenario of catching her mother getting rid of her artwork.

KeepCase Storyboard
KeepCase Storyboard

A classic scenario!

User Personas

From the empathy mapping exercise, I synthesized all the user pain points and concluded five common themes:


  • Space/Storage

  • Emotional connection

  • Ease of access

  • Sharing

  • Organization


I developed 3 user personas based on the user types and their common themes.

Information Architecture

Before we started designing screens, we went through rounds of discussion and card sorting exercises to get a clear team alignment in the way each section of the app will be categorized and structured.

KeepCase app information architecture
KeepCase app information architecture

Workflows

Once we were aligned on the structure and categories of various section of the app. We set out to lay out the step flows of the app based on their tasks.

KeepCase app user step flows
KeepCase app user step flows

Sketches & Wireframing

We created low-fidelity sketches. This allowed us to see what the different sections would look like and begin to visualize on a high level all the pieces the app would need.

KeepCase app sketches
KeepCase app sketches

We started creating low-fidelity wireframes. This lets us quickly iterate through many design options. Initial low-fidelity screens gave us enough of a prototype to start usability testing with our users.

KeepCase app prototypes
KeepCase app prototypes

High-Fidelity Prototyping

We moved on to high-fidelity prototyping after initial usability testing and implemented discoveries from those tests.

KeepCase app high-fidelity prototypes

Usability Testing

Before launching the product, we conducted usability tests to reveal possible usability issues.


Testing Criteria


  • Navigation

  • Ease of use

  • Tests were done on both how-fidelity and high-fidelity stages

  • In-person moderated testing

  • Tests conducted with both students ages 8-10 and adults

We decided to create two separate paths to help differentiate two user groups and their needs.

We simplified our collections feature to make it easier for them to organize their work.

We eliminated the button at the bottom corner and revised the CTA button copy to provide a clear next step.

Iteration

By conducting multiple rounds of usability tests, we were able to continuous to refine and advance our design in meeting the user goals.

Next Steps

Users


  • Map out and design path for kids

    • Our project focused on the path for students 13+. We would map out the path for younger students with simpler and minimal features.

  • Organization feature for teachers

    • From our user interviews with teachers, they are looking for ways to show the creative process. Teachers will have a different experience with the app. Focused more on organizing students in the classroom, showing creative process, and assigning creative prompts.


Social


  • Creator's gallery

    • A space for students to showcase their creative work.

  • Collaboration with others in AR gallery space

    • We want students to be more immersive in each other's creativity by creating a space for them to interact and collaborate in an AR environment.

14

Rounds of iterations

7

Usability tests conducted

54

Screens

90+

Hours of Zoom meetings🤪

Reviews

“I was very intrigued by the virtual art space app that your team created! I had an art gallery in Dallas a few years ago and I think this is a very great way to engage with art. Well done!”

Natasha

My Take-Aways

This was a great project and I came to learn so much from our users and our team. Working with a team of designers coming from various backgrounds was an eye-opening experience. Listening to their perspectives and their approach was humbling. Walking through our thought process throughout the whole project at each stage helped everyone to work out varying design approaches, gain clarity, and maintain alignment.


During the early stage of design, a discussion with another designer whose background is in education came up about a chat and comments feature I was designing. There was a safety concern for young children communicating with possible strangers since the app is public; although it can be used in a school system, technically anyone could sign up. The other concern was possible cyberbullying/harassment in commenting feature. We went through many possible design scenarios, but since the chat and comments are unmoderated, we ultimately decided to hold off on this feature. The lesson here was that I started to design the chat and comments features under the assumption we needed one for the social aspect of our app. Through our discussion, I learned it not only it adds complexity to the design, but quite possibly adds harm to our users. Deciding not to design something is itself a design decision.

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© 2022 | Justin Ho

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